All About
From our parent company PKSC 2200, Adair was born.
"I wanted to form a company that created products which were both functional but also fun to look at. I like to see uniqueness in the things I surround myself with which is why our company focuses on enhancing ordinary products and making them extraordinary."
-CEO Alexa Farnsworth
Creating Adair
This is the initial mood board that Adair was inspired by. This changed overtime but we felt that our beginnings were necessary to show in order for those who are interested to see how far we have come today. Our initial plan was to have more earth tones incorporated into our logo and packaging but we felt drawn to a more electrifying path.
This is the final brand guide that Adair debuted. The deeper color palette was something that felt more mystical and exclusive. Adair hopes to captivate and inspire our consumers with this new concept.
